Ecommerce Profit Margin Calculator

Enhance your ecommerce profitability with our Free Ecommerce Profit Margin Calculator.


In the competitive pricing world, knowing your profit margin is super important for setting prices that work.

By calculating your profit margin, you can figure out how to grow your business over time.

In this beginner's guide, we'll look at how to calculate ecommerce profit margin and how it can boost your online store's profits.

What is Profit Margin?

Profit margin is a measure that shows how much profit a business makes compared to its total revenue or sales. It's usually expressed as a percentage.

To calculate profit margin, you subtract all the costs and expenses associated with running your business from the total revenue and then divide the result by the total revenue. The formula is:

Profit Margin (%) = (Net Profit / Total Revenue) x 100

Here's a breakdown of the key terms:

The resulting profit margin percentage indicates how much profit you're making for each dollar of revenue.

A higher profit margin suggests better profitability, while a lower margin may indicate that your business is less profitable or that you need to find ways to reduce costs or increase revenue to improve profitability.

Profit margin is a crucial metric for businesses to assess their financial health and make informed pricing and business decisions.

How is Profit Margin Calculated?

  1. First, calculate your net profit by subtracting all expenses from your total sales or revenue.
  2. Then, divide this net profit by your total sales to get a percentage.

Example: If you had $100 in total sales and $60 in total expenses, your profit margin would be (100 - 60)*100 / 100 = 40%.

Product Markup Calculation:

To determine your product's markup, divide the cost of producing the product by the gross profit of the product.

Example: If it costs $60 to produce a product and the profit from selling it is $40, the markup would be (40 / 60) * 100 = 66.67%.

Understanding profit margin and product markup helps you assess your business's profitability and make decisions about pricing and markup strategies.

What is a good profit margin?

A good profit margin depends upon your industry, location, and personal circumstances.

Generally speaking:

However, if you are into a niche with low competition you can raise prices to make a high profit margin.

What is a good gross profit margin?

A general benchmark for a good profit margin for the e-commerce industry to consider: