Sometimes a website is not enough to tout a brand, its products, and its services. A dedicated space is required to engage and attract more prospective customers.
The blog comes in handy for many businesses to drive traffic to their website, especially the eCommerce website.
There are many benefits of blogging like climbing in search rankings, attaining customer engagement, driving conversions, and much more.
If you are particularly an online giant, blogging could reap great benefits. If you have decided to start with the blog section, the next plan would be about the topics.
You cannot just choose random or irrelevant topics and write a blog. You have to select topics that add value and make your online store stand out from the crowd.
If you want your potential customers to flood your website, here are some blog ideas that we would like to suggest:
Online shopping guides
Not everybody is an online shopping wizard.
An effective way to attract customers, especially those who are not so pro in online shopping is by posting shopping guides.
Let your customers know what you sell, what are its benefits, and how they can buy online. Suggest the most suitable products or services and entice them.
Whatever you do, do it with full honesty, so that it builds a sense of trust among potential customers.
No matter which subject you are writing, research, and write to increase sales. How-to guides are the best to educate and compel customers to buy.
Examples of online shopping guide blog topics:
- How to choose hiking boots that won’t hurt your feet?
- A Mother’s Day gift idea for every mom in your life
- How to choose the best headphones for your child?
- The ultimate buyer’s guide to electric rideable
- How to choose the best Home studio mic for you?
Focus on industrial trends
Trends come and go, it is your responsibility as an eCommerce owner to make your target audience aware of the market trends and what you are offering them.
For example – If you deal with apparel, let your fashion-conscious customers know what’s in trend – color, type of clothes, etc. and share some interesting information, it will surely catch their attention. Whatever the latest trends, keep a watch on them and present them in the most attractive way.
Examples of industrial trends blog topics:
- Summer 2023 fashion trends: 21 expert-approved looks you need to see
- The 15 crossbody bags your wardrobe needs
- These sneakers are a must for summer – Here are 3 ways to style them
Gift guides
If you offer beautiful products that are worth gifting then why not flaunt them?
Creating gift guides will help your customers to make the perfect choice to gift their loved ones during holiday seasons, festivals, or any special occasion.
If any occasion is coming, you can remind the customers about the occasion and suggest some gifting ideas. Gift guides are also mostly searched on search engines so there are additional chances of getting your business noticed.
You can categorize the gift guides like – ‘gifts for fashionistas’, ‘gifts for animal lovers’, ‘gifts for nature lovers’, ‘gifts for wanderlusts’, etc., depending upon the types of products you offer.
Make sure you support, each guide with relevant, high-quality, and attention-grabbing product images. You can also add CTA for instant action.
Examples of gift guide blog topics:
- 30 Under-$100 items that would make perfect birthday gifts
- 20 Sustainable gift ideas you can feel good giving this season
- 21 Chill gifts for the yoga lovers in your life
Talk about a featured product
Every week you can select a product from your collection and share information about it that can encourage the customers to indulge in buying.
It can be a new product, your best-selling product, the most-searched product, or just any random product, write about the product details, its benefits, how it can add value or any relevant piece of information that will attract potential customers.
This will not only give all the information but also save a lot of time for customers to research the product.
If you are talking about your best-selling product, you can also include some customer product reviews to build a trust factor.
Examples of featured products
- Customer Favorite: Unveiling the Secrets of the Best-Selling [Product Name]
- Why Everyone Loves It: A Look at Our Top-Selling [Product Name]
- The Product Everyone’s Curious About: Decoding the [Product Name]
Seasonal posts
Take complete advantage of the changing seasons.
Mostly every customer searches for seasonal essentials. Whether it is seasonal tips, seasonal products, seasonal looks, seasonal discounts, or seasonal trends, give every piece of information in your blog that will benefit the customers.
Content related to seasons is highly searched and brings great opportunities for online stores to boost sales.
Apart from summer, winter, spring, and monsoon, you can also post content related to seasonal occasions Halloween, Christmas, Black Friday, etc.
Guest posts of influencers
Influence marketing is quite trending.
If you get some guest articles written or interview your influencer, you can post it in your blog as it has the potential to attract a lot of prospectives.
Many online shoppers buying decisions depend on product reviews and influencers’ opinions and if the influencer is famous then the chances of conversion are much more.
Expert advice always matters to customers, they don’t just see them, but they also generally tend to take action based on their advice. Especially if it is a beauty, health, or clothing brand, influencers can have a good influence on potential customers.
Highlight the list of products
So what are the best smartphones you are offering, the variety of top patterns that are trending, just list the products and create an engaging article.
It is the best way to help customers scan the variety of products of their specific requirements in one blog post itself and decide what to buy.
The topic could be anything like – ‘Top 10 smartphones’, ‘Top 10 laptops’, etc. This can have a positive impact on the customers as it will assist them to buy the best product without putting much effort.
Product reviews
What your past customers have to say about a particular product, always highlight it as it is a great sales-driving factor.
You may put up customer reviews on the product page or as testimonials but putting it in a blog post is also a good move.
Product reviews tell potential customers about the product quality, its benefits, and real experiences of existing which can influence their buying decisions. Whether it is a new product review or your best-selling product, it can be really helpful.
FAQs
Nothing can be more informative and useful than giving detailed information about the most frequently asked questions by potential as well as existing customers.
It can be a helpful guide. If most of the customers are asking a particular question about a product, frequently then you can create a good lengthy research-based article on that, clarifying all the doubts.
How to create the perfect eCommerce FAQ page?
You can check social networking sites or search engines that what most of the target audience is looking for and come up with an informative article.
The ultimate aim of any online store is to boost sales and gain profits. Blogging is certainly an effective content marketing strategy that can educate customers in the right way and bring new sales.
