If you think the shopping season is over then you might be wrong. The season of love is round the corner. Yes, Valentine’s day is not just a day for lovers but also for eCommerce stores offering perfect gifting options. Valentine’s day, rather Valentine’s month is a period where online shopping is at the peak, research suggests.
Whether it’s apparel, chocolate, candy, greeting cards or even flowers, there is a great percentage of people who prefer purchasing it online. Let it be any sort of product, eCommerce stores definitely stand a chance to amplify their sales. So, what can be a better way to start the year with cupid-filled sales. If you too wish to boost your sales during this romantic time of the year, then follow some simple and effective promotional ideas.
Show some love for your business by promoting your eStore in the right way to the people in love:
Don’t wait, start early
Don’t wait until the big day, start promoting early. As soon as the holiday season, Christmas, New Year sales gets over, start planning for Valentine’s day marketing. Even though people might start shopping in February, as a store owner, it is your responsibility to be ready with a proper plan as early as possible. You can also start hinting the potential customers about your upcoming Valentine’s Day sale with attractive banners or ads that gives shoppers an idea about the coming soon sales, upcoming offers, gifts, etc. This will build curiosity and build excitement among customers.
Splash love all over your website
Don’t hesitate to go overboard or even make your website look a bit cheesy during the season of love, after all, it will be cherished and also help in attracting customers. Make your site look as lovey-dovey as possible, play with Valentine’s colors and themes.
Highlight all the romantic stuff offered by your online store on the most noticeable places, particularly the home page. Pop-ups, banners, graphics, product images, everything should spell Valentine’s. Not just website, even change the look of your social media accounts/pages. When it comes to creativity, the sky is the limit, so redefine the look and feel of your site in the best way possible.
Email marketing campaign
Email marketing still is considered to be the ruling marketing strategy, to this date. Create tempting email marketing campaigns and start dropping them at potential customers’ inbox at regular intervals. Remember even your emails should possess Valentine’s vibe.
You can encourage customers to make a purchase by sending discounts, personalized deals, showcasing any personalized gifting options if you offer any or sneak peek of anything that will grab the attention of the people in love and will be compelled to purchase from your online store.
Couple-inspired products
Since Valentine’s day is moreover celebrated by couples, you can take advantage and try selling products in pairs that will attract the customers and eventually double your sales. For example – If the potential buyer is looking for a necklace, you can suggest them to buy suitable earrings and offer it at a discounted price.
Similarly, you can also offer matching products like customized his and her types. There are many his and her set gifting options like hoodies, pillows, mugs, t-shirts, etc. This way you can sell two products at a time and get benefited.
Set up interesting love games
Social media is a great platform to engage the audience. You can arrange fun and romantic games like compatibility tests, personality tests, or interesting quizzes and offer discounts or discount coupons in return.
You can display what your store offers and what the quiz takers can be benefited with. You can encourage them to take a quiz and also share it with others. This way you will gain brand visibility and also reach out to a larger audience.
Referral campaigning
More than 70% of customers make online purchases based on referrals. It is the season of love, so ask people to share what they love from your store and show them love in return in the form of a discount. You can ask the loyal customer to share things with their family and friends and reward the referral with a good discount off. You can use great headlines and referral slogans that encourage the customers to refer.
Here are some creative examples:
- Share the love and get —% discount on referral
- Invite your friends and earn yourself a discount coupon
- Give (discount amount) and get for yourself (discount amount)
Flash sales
The incorporating countdown has always shown an increase in conversion rate. Create a sense of urgency by offering last-minute flash sales. It should sound like now or never offers. You can create a dedicated page with a selected range of products with great discounts, set a countdown timer. Make sure you promote the flash sales across all platforms like social media, SMS, google ads and emails.
Here the FOMO emotion, Fear Of Missing Out works which eventually will help you to generate more traffic and sales.
Don’t just target couples
Not everybody on this earth is in love like couples, might be only limited people are in a relationship. Think a bit, out of the box. Love can be for anyone, pets, friends, nature or for oneself. So make sure you offer every kind of gift, focus on other segments and see how excellently this marketing strategy works for you.
Don’t forget to promote self-love, this will surely be appreciated by all the singles. You can launch some engaging campaigns like treat yourself and showcase all the gift items that one would love to gift themselves. This can be another profit-making marketing strategy.
Offer something for free
People love FREE! And getting this free surprise on the day of love adds more value. Since it is all about gifts, you can offer free gift wrapping service to the customers. This value-added service can increase customer engagement. You can also offer a free shipping option or send some anonymous gifts with each purchase. This valuable gesture really counts in the eCommerce business.
Try out every possible way to convince people to shop and feel loved this Valentine’s Day. Prepare your online store to the best for this Valentine’s Day and enjoy increased sales like never before.