The future of mCommerce ( mobile commerce) is as bright as the sun.
Can’t believe it?
Around 60% of smartphone users have favored shopping from mobile sites or apps as it is convenient, quick, and easy to use.
Undoubtedly people are shopping online more than ever before.
In fact, seeing the world’s current pandemic situation where even running errands is no less than risking life, people prefer to shop for almost everything online.
The power of digitization has made shopping so easy. Customers can shop from anywhere and it is possible to shop from any device too (just an internet connection is needed).
It is a brainer that the handy mobile phone is a much more convenient platform for shopping.
People are glued to their phones almost all day. So, it makes clear that for a successful business, every eCommerce store needs to have a mobile application.
Retailers have to recognize that there is no better time than now to make the transformation to mobilization.
However, there are many business owners who are pretty much satisfied with their sales, profit, and revenues from their eCommerce websites and don’t feel the real need to get a mobile application.
They surely should know that though their sales are satisfactory, getting a mobile app can grow their business and boost their revenues.
Did You Know!
According to a recent survey, more than 67% of eCommerce sales from all over the globe come from smartphones.
There are more strong reasons why an eCommerce business needs a mobile application:
More and more consumers prefer shopping on mobile
No doubt, you are generating sales even without a mobile app.
But you are also losing a lot of potential customers whom you can reach out to via the mobile website.
Even if your website fails to work well on mobile devices, you can lose a good number of sales.
A mobile-friendly site is important but a mobile application makes the complete shopping journey much easier.
If a prospect tries to open your website on a smartphone and if it takes time to load or if they witness a bad user experience, there are very fewer chances of them returning back to your online store.
So for optimal user experience, a mobile application is apt.
Assured with high conversions
Ultimately every business has a goal to earn revenue. Higher conversions take them closer to their goal.
According to a study, mobile applications have a 130% higher conversion rate as compared to mobile browsers.
Imagine how much revenue you can earn with such a mind-boggling conversion rate.
Buyers get good exposure to the brand and its products on mobile applications as compared to mobile websites.
Even the buying process is so smooth sailing that they eventually end up adding products to the shopping cart and purchasing.
So this way eCommerce mobile applications drive more conversions and ultimately generate more revenue.
Better customer engagement
As compared to a website or mobile browser, the mobile app offers a highly personalized experience to the customers which results in better engagement.
eCommerce businesses are able to track browser history, and customers’ interest, track which products they have purchased earlier, and accordingly provide better options and suggestions to the customers.
Apps basically study consumer behavior more closely. Even the smooth navigation and clutter-free layout offer an enhanced user experience.
Customers are able to securely save their transaction details and delivery address which makes their next purchase much more effortless.
All this together leads to better customer engagement.
The rise in customer retention
You are able to make new customers and sales but is your eCommerce website able to generate sales from repeat customers?
Attracting new customers is actually a more costly affair than that retaining old customers.
Even 5% of customer retention has the possibility to increase profits by up to 90%.
Now that’s huge!
Research also shows that there is a 50% chance of mobile users returning to a mobile application to shop within a time span of almost 30 days.
And if they automatically don’t come back, the push notification feature can help to bring them back.
Isn’t that an easier way to retain existing customers? Yes, indeed.
Reduced abandoned carts
One of the biggest worriment of eCommerce stores is drastically reduced with a dedicated mobile app.
Just one or two steps away from making the purchase and the customer leaves the site.
How annoying is that? Even the biggest eCommerce business witnessed abandoned carts.
Slow page load, slow process, lack of payment options, and hidden costs are the major reasons for an abandoned cart.
With an intuitive mobile application, most of the problems get solved, and offer a better shopping experience to the customers.
This way mobile app reduces the abandonment rate.
Strengthens your brand identity
Your target audience likely spends 27% more time on mobile applications as compared to websites.
Hence this is an effective way to build brand recognition and spread your brand awareness.
The push notifications showcasing discounts, and flash sales can attract more and more potential customers and as a result, enhance your brand identity.
The increase in app downloads and installs is a sign of a strengthened brand identity.
Secured transactions
When it comes to online shopping, security is the biggest concern of any customer.
The long checkout process, decline, or failed transactions offer is worrisome for customers as they are risking their hard-earned money.
Such situations are likely to attract security threats.
Most of the mobile plans are launched with a strong multiplayer security policy.
Secured third-party payment integrations like PayPal, Google Pay, e-Wallets, and debit or credit cards, make transactions easy and safe.
Payment details, once filled can also be stored which makes the checkout process much faster, the next time when the customer makes the purchase.
Improved customer service
Good customer service is beneficial for any retail business.
You can always be at your customer’s service with an eCommerce mobile app.
A simple ‘call us’ or ‘send mail’ button on your mobile app will help the customers to get easily and instantly connect with you.
You can also integrate live chat support on your app to significantly improve the customer experience.
With all such benefits, which eCommerce business wouldn’t wish to have a mobile application???
So take the necessary action right away and get a user-friendly mobile application developed for your retail business.
