Top 12 eCommerce Sites in Australia You Should Know

The Australian eCommerce market has been booming in recent years, driven by the convenience and accessibility of online shopping. 

With a sizeable population of tech-savvy consumers, the country has witnessed a surge in online retail activity, making it a fertile ground for e-commerce giants to thrive. 

According to recent reports, the Australian eCommerce market reached a staggering size of AUD 43.9 billion in 2021, reflecting a remarkable 31% year-on-year growth.

These figures highlight the increasing shift towards online shopping and the immense potential for eCommerce businesses in Australia.

In this comprehensive guide, we’ll explore the top eCommerce sites in Australia, unveiling the powerhouses that have captured the hearts and wallets of Aussie shoppers.

Popular eCommerce Sites in Australia

Amazon Australia

In recent years, Amazon has made its mark in Australia, capturing the attention of consumers with its extensive product range and competitive prices.

As a one-stop shop for almost everything, Amazon Australia offers a seamless shopping experience, backed by speedy delivery and excellent customer service.

With its Prime membership program, shoppers can enjoy exclusive perks like free and fast shipping, access to streaming services, and much more.

Sales: Amazon Australia’s total sales for the 2023 calendar year reached $3.1 billion, reflecting a year-over-year increase from $2.63 billion in 2022.

  • Total Sales in 2023: $3.1 billion
  • Total Sales in 2022: $2.63 billion
  • Year-over-Year Growth: $470 million (approximately)

eBay Australia

When it comes to online shopping, eBay is a name that needs no introduction. With its inception in 1999, eBay Australia quickly became a go-to platform for buying and selling a wide array of products. 

Offering both new and used items, eBay’s unique auction format sets it apart, enabling buyers to bid on products and snag great deals. 

The platform boasts a massive user base, making it a treasure trove for finding rare collectibles and unique items.

Woolworths Online

Woolworths, one of Australia’s largest supermarket chains, has successfully made its transition into the digital realm with Woolworths Online.

This eCommerce site allows customers to conveniently order groceries, household essentials, and even fresh produce from the comfort of their homes.

With flexible delivery options and a user-friendly interface, Woolworths Online has revolutionized the way Australians tackle their grocery shopping needs.

JB Hi-Fi

For tech enthusiasts and gadget lovers, JB Hi-Fi stands as an unrivaled eCommerce site in Australia.

Offering a vast selection of electronics, including smartphones, laptops, TVs, and gaming consoles, JB Hi-Fi has become synonymous with cutting-edge technology. 

The site provides detailed product descriptions, customer reviews, and expert advice, enabling shoppers to make informed decisions.

Big W

Big W, a subsidiary of the Woolworths Group, has established itself as a popular eCommerce site in Australia. 

It offers a wide range of products, from clothing and homeware to toys and electronics, at affordable prices. 

Big W’s online platform provides a hassle-free shopping experience, with options for home delivery or convenient in-store pickup.


Kogan is renowned for its ability to deliver value for money. This eCommerce site offers a vast range of products, including electronics, appliances, fashion, and beauty at competitive prices. 

Kogan’s commitment to affordability and user-friendly interface has earned it a loyal customer base and a prominent position in the Australian eCommerce landscape.

Sales: Kogan’s gross sales for the financial year ending June 30th, 2023 were around $844 million, which reflects a significant decrease compared to the previous year. cites a decline of over $300 million.

  • Total Sales in 2023: $844 Million
  • Total Sales in 2022: $1180 Million
  • Year-over-Year Decline: $300 million (approximately)


Coles, one of Australia’s leading supermarket chains, has embraced the digital era with its online platform, Coles Online. 

With Coles Online, customers can conveniently shop for groceries, fresh produce, pantry staples, and household items from their homes. 

The user-friendly interface allows shoppers to easily navigate through categories, apply filters, and access personalized recommendations. 

Coles’ commitment to quality and freshness extends to its online service, ensuring that customers receive the same level of satisfaction as they would in-store. 

With flexible delivery options and a seamless checkout process, Coles Online brings the supermarket experience right to your doorstep.

Chemist Warehouse

When it comes to health and beauty products, Chemist Warehouse has become a go-to eCommerce site for Australians. 

Known for its competitive prices and extensive product range, Chemist Warehouse offers a wide selection of pharmaceuticals, skincare, vitamins, and more. 

With the convenience of online shopping, customers can browse through an array of trusted brands, access product information, and read customer reviews. 

Chemist Warehouse’s commitment to affordability and quality has made it a preferred destination for those seeking health and beauty essentials.


Officeworks has established itself as the leading eCommerce site for office supplies in Australia. 

From stationery and technology to furniture and printing services, Officeworks offers a comprehensive range of products to cater to both businesses and individuals. 

With its intuitive website, customers can easily search for specific items, compare prices, and take advantage of special deals. 

Officeworks’ emphasis on efficiency and customer satisfaction ensures that office supply shopping becomes a seamless and enjoyable experience.


Myer, a renowned department store chain, has successfully expanded its presence into the online realm with Myer Online. 

Offering a diverse range of fashion, beauty, homeware, and lifestyle products, Myer provides an immersive shopping experience for fashion-forward individuals. 

With an intuitive interface and detailed product descriptions, customers can explore the latest trends, access exclusive designer collaborations, and make secure purchases. 

Myer Online’s commitment to quality brands and exceptional customer service solidifies its position as a premier destination for Australian shoppers.


For savvy shoppers seeking unbeatable deals, has become an eCommerce site of choice. 

Known for its daily deals, flash sales, and discounted prices, Catch offers a wide array of products across various categories, including fashion, electronics, homeware, and more. 

With its user-friendly interface and seamless checkout process, customers can quickly snag incredible bargains and enjoy significant savings. 

Catch’s commitment to delivering value and a thrilling shopping experience has garnered a dedicated following among Australian consumers.

The Iconic

The Iconic has emerged as a frontrunner in the Australian online fashion industry. 

With its vast collection of clothing, footwear, and accessories from local and international brands, The Iconic offers a curated selection for fashion enthusiasts. 

The site’s intuitive interface allows shoppers to filter by style, brand, or occasion, ensuring a tailored shopping experience. 

With fast shipping and easy returns, The Iconic delivers fashion-forward options with convenience and style.

Final Words

In conclusion, the Australian eCommerce market is flourishing with a wide range of top-notch online shopping sites.

From eBay Australia and Amazon Australia to Woolworths Online and niche platforms like Adore Beauty and Petbarn, there’s something for everyone.

These sites provide convenience, competitive prices, and an extensive selection of products.

As online retail continues to grow, we can expect more innovative eCommerce platforms to emerge, catering to diverse consumer needs.

So, embrace the digital shopping revolution, explore the possibilities, and enjoy the convenience and satisfaction of online shopping in Australia.

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