Social media is actually the best platform to engage your customers and also to know what your competitors are up to. It has become crucial for every business to mark its presence on social media. However, managing multiple profiles on multiple networking sites is a kind of uphill struggle, especially for businesses that are technically challenged. It is quite difficult to juggle between running a business and managing social media presence.
To make social media marketing easily manageable and also to get fruitful results, social media management tools are handily available. Though there are myriads of options readily available, you need to consider key factors like engagement, scheduling, and reporting before picking the right tool.
Best Social Media Management Tools
We’ve listed some of the finest social media management tools focusing on such key factors:
1. Buffer
Buffer is a great social media management tool specially dedicated to scheduling. Grow your brand online by planning and scheduling content and also track the performance. Just from one simple dashboard, you can post content on multiple networking channels like Facebook, Instagram, Twitter, Pinterest, and LinkedIn.
Scheduling is the most powerful feature of this tool. You can have your independent schedule that best suits your business, time zone, and target audience preference. For every specific social profile, you can set different post schedule. You can work closely with your team, create content, review and schedule posts.
Buffer Pricing
In addition to the free plan, Buffer offers 3 more pricing plans – Pro, Premium, and Business.
| Free | Essentials | Team | Agency | |
| Price/Month | $0 | $6 | $12 | $120 |
| Channels | Connect up to 3 channels | 1 Channel | 1 Channel | 10 Channels |
| Additional channels | $6/month | $12/month | $6/month | |
| Scheduled posts per channel | 10 | 2,000 | 2,000 | 2,000 |
Discount & Coupons: Up to 20% discount on annual billing.
Start a free 14-day free trial – No credit card required.
2. Hootsuite
Hootsuite is another powerful social media scheduling tool where you can manage multiple social networking profiles from one single dashboard. It supports social networks like Twitter, Facebook, YouTube, LinkedIn, WordPress, Instagram and many more. With Hootsuite, you can create and manage your dashboard, collaborate with the team, assign posts to each team member or each team.
This tool offers auto-scheduling options, hence you can effortlessly manage your social media presence, 24/7. You can also measure your social media results and share them with your team with easy-to-create reports.
Hootsuite Pricing
Along with the limited free plan, Hootsuite provides a range of subscription plans like professional, team, business and enterprise for all its users.
| Free | Professional | Team | Business | |
| Price/Month | Free | $19 | $99 | $499 |
| Social Profiles | 3 | 10 | 20 | 35 |
| Scheduled Posts | 30 | Unlimited | Unlimited | Unlimited |
Note: Enterprise plan is available on request.
3. Buzzsumo
Trusted by millions of marketers, Buzzsumo amplifies social media strategy by monitoring what is happening online. This tool analyzes the performance of your content on social media. With Buzzsumo you can identify which is your most shared content across social media platforms like Facebook, Twitter, Pinterest, and Reddit.
Easily outperform your competitors by discovering the top-performing posts. Buzzsumo also helps you to identify and collaborate with influencers.
Buzzsumo Pricing
Flexible pricing plans are available which you can switch and cancel anytime. Pricing plans are available for both a monthly and yearly basis.
| Pro | Plus | Large | Enterprise | |
| Price/Month | $99 | $179 | $299 | $499+ |
Discount: 20% discount when you pay yearly.
4. Sprout Social
Sprout Social is a social media management and optimization tool that best suits brands and organizations of all sizes. This tool helps you to engage with your audience. You can plan, organize and schedule content across different social networking platforms.
The incredibly time-consuming social media activities are managed with great ease and quickly using Sprout Social.
Sprout Social Pricing
You can get started with this social media management tool for free and can upgrade to any pricing plan – Standard, Professional and Advanced.
| Standard | Professional | Advanced | |
| Price/Month | $99 | $149 | $249 |
| Social Profiles | 5 | 10 | 10 |
5. Sendible
With Sendible, from planning to collaboration, engagement to analytics, everything is done perfectly. You can alter and schedule your content posts and video posts in bulk. Even the reports generated can be sent automatically to whomever you want on a daily, weekly and monthly basis.
You can also manage your social media presence on the go. You can publish, manage posts and also keep an eye on your performance with mobile application services.
Sendible Pricing
You can start using Sendible with Free 30 day trial and if it suits your brand, you can also upgrade the pricing plan as per your business. For solopreneurs there’s a plan called the starter, for startup agencies, there is traction, for growing agencies, growth and for large organizations there is a large pricing plan.
| Starter | Traction | Growth | Large | |
| Price/Month | $29 | $99 | $199 | $299 |
Discounts: Up to 17.24% discount on yearly payment.
6. AgoraPulse
As said before there are many tools available but if you are looking for an easy to use social media management tool then agencies, consider AgoraPulse. It’s an all-in-one user-friendly dashboard that makes managing social media activities as simple as ABC. You can schedule and post content on various social networking sites like Facebook, Instagram, Youtube, LinkedIn, and Twitter.
AgoraPulse Pricing
AgoraPulse offers a 28-day free trial. Whether you are a small business or a full-fledged organization, flexible pricing plans are available for every size of business.
| Medium | Large | X-Large | Enterprise | |
| Price/Month | $99 | $199 | $299 | $499 |
| Social Profiles | 10 | 25 | 40 | 60 |
7. eClincher
eClincher is one intuitive tool with multiple features like scheduling and publishing posts, CRM, content management and reporting. You can set a schedule for posts and view them on the smart calendar. Apart from the regular features, eClincher exclusively offers a built-in image editor and also if your post contains URL, this tool automatically gets it shortened using shortener.
It also has a unique feature called Auto Post which recycles your content. There are 3 types of recycling queue offered, you can choose that best fits your need. eClincher is integrated with Facebook, Instagram, Google My Business, Twitter, LinkedIn, Google Analytics, Pinterest, Canva and many others.
eClincher Pricing
You can start with a 14-day free trial and upgrade it to any pricing plan – Basic, Premier or Agency.
8. MeetEdgar
Don’t need to hire anyone, manage yourself all the social media activities, hassle-free with Meet Edgar. This tool automates content on all social media networks like Facebook, Instagram, Twitter, and LinkedIn. Not just that, Edgar also writes posts for you and recycle them whenever you want.
With Edgar, businesses are guaranteed to manage social media more efficiently in less time. Reshare your best content and drive traffic to your site 24/7.
MeetEdgar Pricing
You can claim for a free month trial and check yourself, how Edgar works for your business.
9. IFTTT
If This Then That commonly known as IFTTT is a popular digital service that helps you connect apps. You can post content on one social networking site and see all others. This can be done by building connections as per your needs.
This tool creates a chain of simple conditional statements named applets. You can perform activities on Gmail, Twitter, Facebook, Pinterest, Instagram, Telegram, Tumblr and much more. IFTTT has 3 different pricing plans to grow your connected customers which includes Developer, Team, and Business.
10. Post Planner
Reach more followers and increase your social media presence with Post Planner. It’s a low-cost social media tool that best suits for freelancers, startups and small businesses. You can find, plan and post better content on social media platforms like Facebook, Instagram, Twitter, LinkedIn, etc. It curates and shares relevant content. With Post Planner, you can also organize your chosen feeds into collections which are names as streams.
Post Planner Pricing
Their pricing plans are quite affordable. So as per your audience, required features and business needs, you can find your perfect plan.
11. Tailwind
Tailwind is a social media marketing tool, especially for Pinterest and Instagram. Small businesses, bloggers, agencies and even large enterprises can save a lot of time by scheduling with Auto Post. This tool also offers perfect fit hashtags suggestions that are most relevant to your post.
Tailwind also boasts a unique feature called SmartSchedule which picks the best time to post when most of your audience is engaged. You can easily reshare your pins with the SmartLoop option.
Tailwind Pricing
You can start a free trial and later switch to the pricing plan to accelerate your traffic on Pinterest or Instagram.
12. TweetDeck
It’s a popular management tool, exclusively taking care of Twitter activities. Right from real-time tracking to engagement, organizing to scheduling the best tweets, TweetDeck dies it all for you. You can manage multiple Twitter accounts and schedule tweets for each of them.
This tool is created by Twitter itself. TweetDeck has in-built analytics which will help you to track performance. TweetDeck is a free tool available as a web app, Mac app, and Chrome extension.
13. Zoho Social
Like most of the other social media management tools, Zoho Social also helps in scheduling posts, creating custom dashboards, monitoring mentions and much more. It is a smart tool to reach the right audience at the right time and build strong customer relationships. Zoho Deck works great with Facebook, Instagram, Twitter, and LinkedIn. You can effortlessly manage multiple social media accounts.
You can start using Zoho Social for free while there are varied pricing plans for businesses of all types and sizes.
Choose a tool of your choice, stay organized and see your brand growing rapidly.
